Smile Power

In a world where Mondays come at you faster than a speeding bullet.
Where first round interviews can stop you dead in your tracks.
Where new encounters can feel impossibly awkward -
their rests inside every one of us an incredible power.

A power that can brighten days, melt hearts, and lift communities.
A power that can triumph over even the most ferocious of foes: your smile.

We broke through the bland category of dental insurance by reframing a smile
as a superpower that Delta Dental is here to help unleash.